The benefits of OTT advertising are bountiful: targeted advertising, advanced analytics, and dynamic ad insertion that allows you to interact with your audience in a variety of ways.

When connecting with modern audiences, OTT platforms are the way to do it. But which OTT platform provider is the most effective for your business? Read on to learn more about the best OTT platforms for advertising and marketing.

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What is an OTT Platform?

Relaxing to your favorite Netflix show on a smart TV, watching a podcast on your phone’s Spotify app, or watching a New York Times newsreel on your laptop?

All of these actions have one thing in common—over-the-top platforms.

Over-the-top, or OTT, describes any content streamed directly from the internet (as in, not through broadcast radio, network TV, or cable). Over the past few years, streaming audiences have grown quickly, making OTT platforms some of the most fertile advertising territories on the market.

While all OTT platforms operate over an internet connection, there are two distinct types of OTT platforms that affect how marketers can advertise to viewers: pricing models and content source models.