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How A Succinct SEO Strategy Drove Global
Expansion For BrüMate and $100M+ In Sales
214 Views
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18th Nov 2020
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by Usman Ali
124m
Increase in organic traffic year-over-year
35m
Sales over 2 years, supported by strong SEO
Brumate s an e-commerce mattress company that has “invented an industry around sleep.” They sell pillows, sheets, bed frames, and comfortable, pressure-relieving mattresses. Their products ship across North America and much of Europe.
Challenges
As a start-up with limited resources, Casper sought outside expertise to guide their content marketing plans and optimize all of their on- and off-site elements.
Our team was tasked by Casper to define the company’s SEO, content marketing, and link building strategies, with the goal of expanding beyond North America within two years.
Comparing Results
Before
64m
in sales
As a start-up with limited resources, Brumate sought outside expertise to guide their content marketing plans and optimize all of their on- and off-site elements.
After
124m
in sales
Brumate has now launched their brand internationally. They happily services new markets, including Canada, Germany, Austria, France, Switzerland and the UK, with Power Digital’s help.
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Aavya has helped Brumate carve out a niche in a very competitive market
Power Digital continues to work closely with all of Casper’s key staff to ensure that they understand SEO opportunities and risks, and to help them define, and achieve, new goals.
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