BrüMate Achieves
800%+ YoY Growth

BrüMate needed a full overhaul. Existing funnels inherited from a prior contractor were average at best. We focused on a RFM model and custom-built creative to achieve unprecedented results.


Lifecycle Marketing
Case Study
See the proof in the pudding...

Lifecycle: Email. SMS. And more. Rehydrated.

Prior to working with Aavya, many of Brümate's existing flows were based upon simplistic funnel segmentation. Our audit showed many weaknesses - a few of which were especially glaring due to a “batch and blast” methodology. Our initial 90 day POC period allowed us to prove ourselves from not only a creative perspective, but also from a revenue-first, frequency, and monetary value model that
enabled unprecedented scale.

800%+ Revenue Lift

Focusing on simple-yet-effective missed strategy opportunities enabled BrüMate to achieve scalable revenue lift across the span of each year. Yes - we maintained this growth over the last 2 years for a flagship brand in an extremely competitive space. We did this by building out dynamic segments focused on high potential AOV purchasers and leveraging existing predictive segments within Klaviyo.

217% Email Acquisition Lift

The on-site funnel, specifically within the softer touch of email lead generation, was a fairly one-size fits all approach. Pairing with JustUno, Aavya created highly segmented funnels with custom offers based upon existing product categories on-site. This is because the more symmetric the message is, the better the conversion rate will be.

Consistent Analysis

A flagship brand bringing in over $150mm+ in revenue was running their lifecycle campaigns on autopilot. We adjusted attribution windows, segmentation, and layered in additional ad-hoc reports to evaluate what did and didn't work for them.

Lifecycle focused, yet a full funnel approach.

A proprietary client dashboard combined with diligent specialists who refuse to accept stagnation produces consistent results. We audit each segment of a campaign independently before viewing the overall results in order to make sure weak links cannot be propped up by stronger ones. This helps us position and retarget in new spaces quickly, because we're comfortable with change. We aim to be frontrunners in trends to get the most explosive growth for our clients.

Audit your Brand. Take it to new heights.

Competitor Research

Dominate SOV in competitive with the right, data-driven, research first approach. Create full-funnel strategies that give you the best possible outcome.

Unique Growth Plan

Unique stories create compelling brands which equates into customer lifetime value. Bottom line, leverage the most out of your story. Allow us to take that magic narrative to the next level, where performance intersects with creative.

What we Charge

Depends on scope, services, and needs. We're flexible, and transparent, with our pricing. Pay a fraction of the cost of an in-house team (yet with the experience of a seasoned one). And, you own your creatives. We don't believe in golden-handcuffs.