The first sale is only the beginning. Customer Lifetime Value is one of the most critical pieces of any business. A full lifecycle strategy - email, chat, and push - is critical for scale and LTV.
Our growth initiative was far different than what we typically implementwith most clients. Static Nails already had a competent and thoughtful funnel approach. Our eCommerce strategy, mainly focused on targeted incentives and better segmentation enabled this advertiser to be awarded the 3rd fastest growing company world-wide in the eCommerce beauty category without **any change in overall TOFU spend**.
Our thoughtful yet revenue-driven strategy enabled better creative production (more volume) and consistent branding. Also, curated collection emails with clear shoppable sections increased CTR.
This challenging brand grew to exciting new levels with a more cohesive lifecycle strategy. Also, we play nice with others; we saw considerable lift while holding all variables constant (paid channels and spend). It’s also important to note, the headwinds are very real for this beauty vertical; throughout this period there was explosive growth in the nail space. We stood out with this noise, and found the right segments to send at the right time.
Dominate SOV in competitive with the right, data-driven, research first approach. Create full-funnel strategies that give you the best possible outcome.
Unique stories create compelling brands which equates into customer lifetime value. Bottom line, leverage the most out of your story. Allow us to take that magic narrative to the next level, where performance intersects with creative.
Depends on scope, services, and needs. We're flexible, and transparent, with our pricing. Pay a fraction of the cost of an in-house team (yet with the experience of a seasoned one). And, you own your creatives. We don't believe in golden-handcuffs.